تدوین مدل بازاریابی دیجیتالی مبتنی بر تجارت اجتماعی در کالاهای ورزشی

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Bidang Teknologi Informasi dan Komunikasi, 6(2), 127–132. https://doi.org/10.25139/inform.v6i2.3985

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League football clubs. Strategic Studies on Youth and Sports, 19(48), 9–28. https://faslname.msy.gov.ir/article_373.html (in

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Attar, R. W., Almusharraf, A., Alfawaz, A., & Hajli, N. (2022). New trends in e-commerce research: Linking social commerce

and sharing commerce: A systematic literature review. Sustainability, 14(23), 16024. https://doi.org/10.3390/su142316024

Busca, L., & Bertrandias, L. (2020). A framework for digital marketing research: Investigating the four cultural eras of digital

marketing. Journal of Interactive Marketing, 49(1), 1–19. https://doi.org/10.1016/j.intmar.2019.08.002

Cardella, G.M.; Hernández-Sánchez, B.R.; Sánchez-García, J.C. (2021). Entrepreneurship and Sport: A Strategy for Social

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Dehghan Dizaji, H., Kohandel, M., Khalifeh, S. N., & Farid Fathi, A. (2024). Identifying factors affecting the future of Iran’s

sports products industry (Shenākhti ʿavāmel moʾasser bar āyandeh-ye sanʿat-e mahsūlāt-e varzeshi-ye Irān). Strategic Studies

on Youth and Sports, 23(66), 499–524. https://doi.org/10.22034/ssys.2024.3261.3383 (in Persian)

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Fallah Kazemi, M. , Farahani, A. and Ghasemi, H. (2023). Competitive Model of Iranian Sportswear Brands to enter

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Farhang, S. & Piri, M. (2024). Effects of Digital Orientation on Marketing Performance with the Mediating Role of Digital

Marketing Capabilities in Small and Medium Businesses. New Marketing Research Journal, 13(4), 115-136. doi:

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Irwanto, J., Murniati, W., & Fauziyah, A. (2021). Optimization of digital marketing strategy with implementation of SOSTAC

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Jalalzadeh, S. R. , Daneshvar, M. and Keshavarz Hedayati, S. (2025). Identification and Prioritization of Key Performance

Indicators for Content Marketing Strategy in Digital Marketing for Startups in the Online Service Industry. New Marketing

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Jami-al-ahmadi, A. , Azizi, B. , Mahmoudi, A. and Kalashi, M. (2024). Identifying Factors Affecting the Development of

Iran's Sportswear Industry using the PEST Analytical Approach. Sport Management Journal, 16(2), 117-98. doi:

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Jung, S.-U., & Shegai, V. (2023). The impact of digital marketing innovation on firm performance: Mediation by marketing

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Karg, A., & Funk, D. (2020). Strategic sport marketing. Routledge. https://doi.org/10.4324/9781003117483

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Leong, L. Y., Hew, T. S., Ooi, K. B., Hajli, N., & Tan, G. W. H. (2024). Revisiting the social commerce paradigm: The social

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Liao, S.-H., Widowati, R., & Hsieh, Y.-C. (2021). Investigating online social media users’ behaviors for social commerce

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Ambient Intelligence and Humanized Computing, 1-13. doi:10.1007/s12652-024-04798-8

Mahdavi Khanghah, A., Razavi, M. H., & Amirnejad, S. (2023). Identifying and analyzing the effective factors of investment

in Iran’s sports industry. Sport Physiology & Management Investigations, 15(3), 35–56.

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Mahdavi, S., Mehrani, H., Saeednia, H. R., & Alipour Darvishi, Z. (2024). Presenting a model of consumer arousal in digital

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Menz, M., Kunisch, S., Birkinshaw, J., Collis, D. J., Foss, N. J., Hoskisson, R. E., & Prescott, J. E. (2021). Corporate Strategy

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Mosayebi Amidabadi, B., Karimi, O., & Hashemnia, R. (2023). Designing a digital marketing model in the brand of online

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